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Canada

Canada

Canadian visitors are highly prized as they tend to stay longer, spend more and visit more regions than the average visitor to the island of Ireland. About two thirds are promotable visitors and avail of a wide range of paid-for holiday experiences and services. 2016 saw a record in visitor numbers (to over 203,000) from Canada. In 2018, with increased air capacity (including 2 new services – Toronto-Shannon & Montreal-Dublin with Air Canada) and continued year-round access from Toronto, we look forward to working with you to bring more Canadians to the island of Ireland throughout the year!
 
Canadian visitor highlights:

  • On average, Canada holidaymakers stay on the island of Ireland for nine nights
  • Typically, they each spend €728 / £626
  • Canadians are highly likely to tour and to visit two or more regions on the island
  • Approximately one third of all Canadian visitors visit Northern Ireland
  • They prefer to stay in hotels, but also like guesthouses and B&B’s
  • Almost one-third of Canadians travel on escorted (organised) tours
  • Canadian holidaymakers to the island of Ireland have traditionally travelled between May and September, mainly because of the seasonal nature of direct access availability. 
  • Now with year-round direct flights from Canada, there is a new opportunity to generate incremental growth in visitor numbers during the shoulder season (October-March).
  • There is a very special connection between the people of Ireland and large elements of the Canadian population. In 2018 we plan to highlight these strong connections, including those between Northern Ireland and Canada, targeting the three million Ulster Scots.
Canadian visitors are highly prized as they tend to stay longer, spend more and visit more regions than the average visitor to the island of Ireland. About two thirds are promotable visitors and avail of a wide range of paid-for holiday experiences and services. 2017 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by around +12% over 2016. In 2018, with increased air capacity (including 2 new services – Toronto-Shannon & Montreal-Dublin with Air Canada) and continued year-round access from Toronto, we look forward to working with you to bring more Canadians to the island of Ireland throughout the year!

Throughout the year there are several ways we can work with you to promote your product or service to the Canadian market including the partnership programme and in-market events.  The opportunities offer great value for the investment and are tailor-made to offer the right mix of opportunities to drive success.  

Please be sure to check back on a regular basis for the latest information and opportunities throughout the year.  If you have any questions, just drop us a line - we are here to help.  We look forward to working with you to drive business from the Canadian market!

Tourism Ireland: Canada
Market contact: Sandra Moffatt
Email: Smoffatt@tourismireland.com
Tel: +1 416 925 6222