Canadian visitors are highly prized as they tend to stay longer, spend more and visit more regions than the average visitor to the island of Ireland. About two thirds are promotable visitors and avail of a wide range of paid-for holiday experiences and services. 2018 experienced strong growth and in 2019, we are continuing to build on success. With increased air capacity, including 3 new direct services from Hamilton-Dublin with Norwegian Airlines and Calgary-Dublin and Halifax-Dublin with West Jet, alongside continued year-round access from Toronto, there is opportunity to generate incremental growth in visitor numbers throughout the year. We look forward to working with you to bring more Canadians to the island of Ireland in 2019-2020 and beyond!
Canadian visitor highlights:
• Canada is in the top ten source markets for travellers to Ireland, with 51% of visitors coming from Ontario and 20% from British Columbia
• Typically, Canadians each spend €988/£860, making them 5th highest in globally in terms of delivering revenue.
• Ireland is on the top 10 list of holiday destinations that Canadian holidaymakers are interested in visiting.
• On average, Canadian holidaymakers stay on the island of Ireland for ten nights
• Canadians are highly likely to tour and to visit two or more regions on the island
• Over 25% of Canadian visitors visit Northern Ireland
• They prefer to stay in hotels, but also like guesthouses and B&B’s
• Almost one-third of Canadians travel on escorted (organised) tour
• 73% of Canadian holidaymakers plan their trip via the internet and the use of travel agents is still very popular within the market.
• Sites of historical interest, excursions, festivals and events and “off the beaten track” activities are important to the market, as well as high potential for affinity interest groups.
• Canadian holidaymakers to the island of Ireland have traditionally travelled between May and September, mainly because of the seasonal nature of direct access availability.
• With the recent introduction of year-round direct flights from Canada, there is opportunity to generate incremental growth in visitor numbers during the shoulder season (October-March).
• There is a very special connection between the people of Ireland and large elements of the Canadian population with over 5 million Canadians claiming Irish ancestry. In 2019 we are continuing to highlight these strong links, including those between Northern Ireland and Canada, targeting the three million Ulster Scots.
Throughout the year there are many ways we can work with you to promote your product or service to the Canadian market including the partnership programme, webinars, e-marketing and in-market events. The opportunities offer great value for the investment and are tailor-made to offer the right mix of opportunities to drive success. Please be sure to check back on a regular basis for the latest information and opportunities throughout the year. If you have any questions, just drop us a line - we are here to help. We look forward to working with you to drive business from the Canadian market!
Click here to view our complete market profile for Canada.