Working with Tourism Ireland in European markets is an ideal opportunity to showcase your product offerings to culturally curious holiday makers who are interested in visiting the island of Ireland. European visitor numbers to the island of Ireland. It also performs well in terms of visiting different regions, coming during the low season and in terms of bed nights.
The main European markets Tourism Ireland focuses on are Germany, France, Italy, Spain, The Netherlands & Belgium (BeNe), The Nordics and Austria & Switzerland.
2018 set a record for visitors from Mainland Europe to the island with 3.7m (+7%) Europeans coming to our shores, generating revenue of €1.4Bn. While the numbers have slowed during 2019, we are still ahead by 2% in terms of arrivals for the first 9 months of the year, breaking the 3 million visitor threshold for the first time for the Jan – Sept period.
We have strong, inbound focused airline access from our key European markets, with 882 weekly departures in summer 2019, across 19 airlines and 121 routes, up 2% vs 2018. In terms of ferry access, for the important car touring holiday makers, Stena Line, Brittany Ferries and Irish Ferries offer convenient sea access from Europe via Cherbourg, Roscoff and via UK land bridge.
In 2020, we will be glad to work with you to help promote your business in Europe. Our 2020 business plan puts extra focus on sales facilitation, and you will find details of business development opportunities posted on the website, as they arise throughout the year. We also run a calendar of consumer activities across all markets throughout the year, and you can take part in several ways: by providing us with offers, competitions, welcoming tour operators and journalists for familiarisation trips, through to running bespoke cooperative campaigns with us. We have an extensive programme of activity including co-op marketing campaigns, trade and consumer events, and the chance to feature in our regular e-zines to our database of consumers, trade and media.
Please check this site regularly as we will be creating new opportunities in our European markets as the year progresses and if you have any questions, just drop us a line, we’re here to help and work with you to increase your European visitors.