Working with Tourism Ireland in Europe is the perfect opportunity to showcase your products and services to holidaymakers who come to Ireland. Europe continues to grow in importance and is now the number one source of holidaymakers and number one in terms of revenue generated for the island of Ireland. 2016 achieved a new record for visitors from Mainland Europe to the island with 3.3 million Europeans, accounting for 35% of all trips to Ireland. CSO results for the first 9 months of 2017 have shown that key European markets have grown by +3.5% when compared to the same period in 2016.
Tourism Ireland has a range of promotional activities in Europe for you to engage with. The Europe markets continue to generate significant referrals to partners through our platforms.
We concentrate our efforts in:
- The Netherlands & Belgium (BeNe)
- Austria & Switzerland
Winter Air Access for 2017 increased 14% (v. 2016) with 100K seats per week between Mainland Europe and Ireland. This increase has brought more visitors to the island of Ireland: Germany enjoys 27K seats a week to Ireland; France has 17K seats; Spain is also well connected, with 12K seats per week; Italy with 10K; the Nordics has 9K seats and BeNe operates 25K seats per week to Ireland.
Stena Line, Brittany Ferries and Irish Ferries offer convenient ferry access from Europe and strong opportunities present themselves with the launch of the new W. B. Yeats ferry in January, 2018 from Cherbourg to Dublin and Rosslare.
In 2018, we will be glad to work with you to help promote your business in Europe. We run a calendar of consumer activities right throughout the year, and you can take part in several ways: by providing us with offers, competitions, welcoming tour operators and journalists for familiarisation trips, through to running bespoke campaigns with us. We communicate the Jump into Ireland brand across all markets, and use our digital, social and database channels to build on the success Wild Atlantic Way, the Causeway Coastal Route and Ireland’s Ancient East. Dublin and Belfast will feature city break activity, of particular interest in the shoulder season, and Cork is generating increasing interest as a gateway to both Ireland’s Ancient East and the Wild Atlantic way, easily accessible by air from a number of cities in Europe, as well as by ferry via Rosslare and Cork.
We have an extensive programme of activity including co-op marketing campaigns, trade and consumer events, and the chance to feature in our regular e-zines to our databases of consumers, trade and media. From January to October of 2017, we received more than 6.7 million visits to our websites in Europe. Featured offers on our Tourism Ireland European websites benefit from significant numbers of consumer visits each week and in 2017 year-to-date to October we have generated nearly 1.5 million referrals to our partners across all of our platforms. We take every opportunity to engage through social media and our communities, with 1.3 million fans on Facebook across six markets in Europe (and growing); and 83k followers on Twitter.
Please check this site regularly as we will be creating new opportunities in our European markets as the year progresses.
If you have any questions just drop us a line, we’re here to help and work with you to increase your European visitors.
Finola O’Mahony: Head of Europe
Tel: +44 207 518 3352
Georgina White: Marketing Assistant Europe
Tel: +44 207 518 3351