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Tourism Ireland has a range of promotional activities in Mainland Europe. The European market grew by 10% (Jan-Oct 2016) and continues to generate significant referrals to partners through our platforms. We concentrate our efforts in:

  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands & Belgium
  • Nordics
  • Austria & Switzerland

Working with Tourism Ireland in Europe is the perfect opportunity to promote your business to holidaymakers who come to Ireland. Europe continues to grow in importance and is now the number one source of holidaymakers and number one in terms of revenue generated for the Island of Ireland. 2015 achieved a new record for visitors from Mainland Europe to the island with 2.86 million European visitors, accounting for 37% of all trips to Ireland. CSO results from January to October 2016 have shown that key European markets have grown by +10% since the same period in 2015.

In 2016, the +8% Winter Air Access increase (v. 2015) has brought more visitors to the Island of Ireland: Germany is linked to Ireland through 16 routes; France connects 16 French cities to Ireland by operating 11 air routes; Spain and Ireland are well connected by air, with 10 relevant routes from 7 relevant Spanish cities; Italy has 7 air routes to Ireland; while the Nordics, Belgium and The Netherlands operate 12 routes altogether.

Throughout 2017, we’re looking forward to working with you to help you promote your business in Europe. We will continue to build on the success of the Wild Atlantic Way as well as the Causeway Coastal Route and the wonderful outdoor and touring experiences to be had in both regions. Dublin benefits from a rebrand with, “Dublin, a breath of fresh air”. Ireland’s Ancient East  provide a new focus on 5000 years of civilisation and heritage in the 16 counties east of the Shannon and is already generating interest among our main target segment in Europe, the Culturally Curious.

We have a number of new opportunities and an extensive programme of activity including co-op marketing campaigns, trade and consumer events, and the chance to feature in our regular e-zines to our databases of consumers, trade and media. From January to November of 2016, we received more than 6.6 million visits to our website; an increase of 23% in the same period last year. Featured offers on our Tourism Ireland European websites benefit from significant numbers of consumer visits each week and in 2015, we generated 2 million referrals to our partners across all of our platforms. We take every opportunity to engage through social media and our communities, with 1.15 million fans on Facebook across six markets in Europe (and growing); and 58k followers on Twitter.

We look forward to working with you and your teams throughout 2017 to provide a programme of opportunities for you to engage with us in Europe and showcase your products and services to potential holidaymakers.
Please check this site regularly as we will be creating new opportunities in our European markets as the year progresses.

If you have any questions just drop us a line, we’re here to help and work with you to increase your European visitors.


Market contacts

Finola O’Mahony- Head of Europe
Tel: +44 207 5183351