Middle East/GCC

Middle East / GCC

Market Performance 

Outbound travel from the Middle East to the island of Ireland has seen significant growth in recent years. Tourism Ireland estimates there were over 75,000 visitors from the Middle East to the island of Ireland in 2019. The Gulf Cooperation Council (GCC) includes six countries; United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), Kuwait, Qatar, Oman and Bahrain.

Direct Air Access 

A key factor influencing the growth of visitor numbers from the GCC to the island of Ireland is the significant advances in air access. Airlines operating direct flights from the Middle East to Ireland include, Emirates Airlines, Etihad Airways and Qatar Airways. There are many one stop flights to Dublin and Belfast with International air carriers.

Why should you target this market? 

In addition to direct flight access, an important factor influencing the significant growth in visitor numbers from the UAE to Ireland is visa free travel for all UAE nationals.
Tourism Ireland are working hard to keep the island of Ireland industry front of mind for consumers when they can travel again. We want to work with you to support your business recovery and grow holiday bookings from this vital market.

How to work with this market 

Throughout the year there are many ways we can work with you to promote your product or service to the China market through e-marketing promotion and virtual in-market events. 

Upcoming Activity 

•    UAE & India Sales Mission in 2021. 
•    Expo 2020 (October 2021 – April 2022). 
•    Digital opportunities through Tourism Ireland’s online platforms – Ireland.com, Facebook, Twitter and Instagram.
•    Travel trade workshops and events throughout the year such as ATM and Tourism Ireland hosted virtual workshops.

Click here to view our complete market profile for the Middle East. 

Market contact: Siobhan Naughton