Outbound travel from India to the island of Ireland has seen a significant growth in recent years. In 2019, Tourism Ireland estimates there was over 38,000 Indian visitors to the island of Ireland a 42% growth over a 5 year period.
In 2015, the British Irish Visa Scheme (BIVS) was launched in India allowing travellers on certain visas to visit both Ireland and the UK, including Northern Ireland, on a single visa. BIVS has been a fantastic breakthrough for increasing tourism from India to Ireland. Great Britain annually attracts over 400,000 tourists from India, BIVS offers these visitors the opportunity to travel to the island of Ireland without the need for a separate visa.
There are many one-stop flights from India to Dublin and Belfast with International air carriers including British Airways, Emirates Airlines, Etihad Airlines and Qatar Airways.
Why should you target this market?
Tourism Ireland has been working continuously to promote the island of Ireland in India. As per the European Travel Commission (ETC) report released in June 2020, in recent years, a large and growing population coupled with a strong economy has fuelled growth in the Indian outbound travel market. International departures from India have increased from 16.6 million in 2013 to 26.3 million in 2018. According to UNWTO, Europe had a 17% share of the Indian outbound market in 2018. Indian tourists are amongst the highest spenders abroad. Outbound tourism expenditure from India totalled €18.9bn in 2018, registering a growth of 22% over the previous year.
We want to continue to work with you in 2021 to promote business and grow holiday bookings from this vital market.
How to work with this market
Throughout the year there are many ways we can work with you to promote your products or services to the Indian market through in-market virtual events, digital campaigns and publicity opportunities.
- Tourism Ireland and partner-led trade webinars throughout 2022.
- Digital engagement and content across Tourism Ireland’s social media channels – Facebook and Twitter.
- Publicity opportunities to share your news, products and experiences.
to view our market snapshot and here
for top tips for catering to visitors from India
Market contact: Huzan Fraser Motivala