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Emerging Markets

Emerging Markets

Emerging Markets are building momentum and delivering record-breaking visitor numbers to the island of Ireland with a year on year growth of 42%. Air connectivity is one of the key factors influencing growth from the Emerging Markets and 2018 saw significant developments in direct air access. The island of Ireland now has direct flight access from key emerging markets China, Hong Kong, UAE and Qatar.

Visitors from Emerging Markets are of high value to Ireland’s tourism industry as they stay significantly longer and have higher revenue spends per visitor. The Emerging Markets' young, educated population have rising income levels and a desire to explore and travel the world.
Tourism Ireland actively promotes the island of Ireland in China, Hong Kong, India, UAE, Qatar and Japan.
Through sales missions, familiarisation trips, trade, publicity, digital and events Tourism Ireland gives you the opportunity to actively engage and build your business from the Emerging Markets. You can work with us to:
• Develop and strengthen your visibility within the Emerging Markets.
• Increase your business from these markets through building strong relationships with the travel trade and tour operators.
• Gain valuable face time with key decision makers from the travel industry.
• Understand the cultural differences of doing business with these markets.