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Emerging Markets

Emerging Markets

Emerging Markets are building momentum and delivering record-breaking visitor numbers to the island of Ireland with a year on year growth of 6%. Air connectivity is one of the key factors influencing growth from the Emerging Markets and 2017 saw significant developments with a 60% increase in direct air access to the island of Ireland.
 
Visitors from Emerging Markets are of high value to Ireland’s tourism industry as they stay significantly longer and have higher revenue spends per visitor, both of which experienced an 11% increase year on year.
 
The Emerging Markets' young, educated population have rising income levels and a desire to explore and travel the world. Tourism Ireland actively promotes the island of Ireland in China, Hong Kong, India, UAE and Qatar. Through sales missions, familiarisation trips, trade, publicity, digital and events Tourism Ireland gives you the opportunity to actively engage and build your business from the Emerging Markets. You can work with us to:

  • Develop and strengthen your visibility within the Emerging Markets.
  • Increase your business from these markets through building strong relationships with the travel trade.
  • Gain valuable face time with key decision makers from the travel industry.
  • Understand the cultural differences of doing business with these markets.

Tourism Ireland Emerging Markets
Market contact: Siobhan Naughton
Email: Snaughton@tourismireland.com
Tel: +971 4813 7818