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Discover opportunities with Tourism Ireland to help you promote your tourism business overseas.

Overseas Markets

Great Britain

The Great Britain market still remains the most important market to the island of Ireland with 3.3+ million visitors travelling in 2016, a 9% increase from 2015

Europe

Tourism Ireland has a wide range of promotional opportunities in mainland Europe. In 2016, we welcomed over 3 million visitors from Europe. We concentrate our efforts on the following markets:

Germany
France
Italy
Spain
The Nordics
The Netherlands
Belgium
Austria & Switzerland

North America

The United States is the island of Ireland’s second largest tourism generating market, and in 2016 we welcomed 1.4 million visitors from North America

USA
Canada

Australia & New Zealand

In 2016, these markets delivered record growth with more than 200,000 visitors to the island of Ireland. As further growth is expected, we look forward to a good 2017

Developing Markets

Tourism Ireland is actively promoting the island of Ireland in China, India and the Gulf Region / GCC countries, and more than 300,000 visitors joined us in 2016

China
India
Middle East / GCC