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Overseas Markets

Great Britain

Great Britain continues to be our biggest market. We have welcomed over 3 million visitors annually since 2016

North America

North American arrivals have increased by over 16% on 2016 – our best figures to date. We will be working with industry to maintain this growth throughout 2018


GB & Ireland Inbound

These operators are globally focused, attracting visitors to the Island of Ireland from our key source markets and developing markets.


Tourism Ireland has a wide range of promotional opportunities in mainland Europe. In 2017, we have enjoyed another year of success with 4.4% growth. We concentrate our efforts on the following markets:

The Nordics
BeNe: The Netherlands & Belgium
Austria & Switzerland

Australia & New Zealand

With a 5% increase on annual visitors in 2017, we are keen to further pursue these markets in 2018

Emerging Markets

Tourism Ireland actively promotes the island of Ireland in China, India and the Gulf Region / GCC countries. We welcomed further visitor growth in 2017 and are optimistic about promoting the island of Ireland in 2018

Middle East / GCC