Great Britain

Great Britain continues to be our biggest market. The island of Ireland welcomed around 4.7 million visitors from Great Britain in 2019 representing a 42% market share of all overseas visitors and generating revenue of €1.4/£1.2 billion.

North America

North America is a highly important market for tourism to the island of Ireland and is our largest market for holiday revenue. In 2019, we welcomed over 2 million North American visitors delivering revenue of around €1.79 billion for the economy

USA
Canada

Europe

Tourism Ireland has a wide range of promotional opportunities in mainland Europe. In 2019, Mainland Europe visitor numbers to Ireland are estimated at 3.7 million, and when in Ireland, our European visitors spent approx €1.9 bn, generating 30 million or 43% of Ireland’s total overseas bednights. We concentrate our efforts on the following markets:

Germany
France
Italy
Spain
The Nordics
BeNe: The Netherlands & Belgium
Austria
Switzerland
 

Global Inbound

These operators provide a vital distribution channel worldwide operating in Tourism Ireland's key source market plus the new and emerging markets.