Industry Market Access Programme 2021

Global

Contact Audrey O'Connor

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Activity Type

Advertising, Direct & e-marketing, In-market consumer events, Publicity activities, Trade activities, Co-operative marketing activity, Social media

Suitable for

Accommodation groups and associations, Outdoor activity providers / Wellness, Air and Sea carriers, Attraction groups and associations, Transport - Car hire & Coach hire, Dining and entertainment, Festivals, Golf, Individual accommodation properties, Individual attractions, Tourism networks, Shopping, Guided tours

Date

From: 01/07/2021 To: 31/08/2021

Sign up by

31/08/2021

For more info

, Dublin.

Tourism Ireland and Tourism Northern Ireland are delighted to announce the launch of several new initiatives aimed at supporting Northern Ireland industry recovery. 

As part of the Northern Ireland’s Tourism Recovery Action Plan, Tourism Ireland and Tourism Northern Ireland are together launching these initiatives aimed at supporting industry to undertake sales and marketing activities in international markets, in order to increase international visitor numbers.

These initiatives are part of a broader plan that will evolve over the coming months. They are intended to provide as many opportunities as possible for Northern Ireland tourism industry partners to kick-start international recovery, via activities aligned to our overseas Green Button marketing campaign.

We are now inviting applications from suitably qualified Northern Ireland industry to undertake the following activities on a cooperative basis in core international markets:

Before completing your application, for information and guidance on eligibility, please consult the IMAP Guidelines here.

1.    Direct Sales Missions by Northern Ireland industry partners with previous experience in this area – click here 
2.    Marketing campaigns in the Great Britain market by Northern Ireland industry partners with previous experience in this area – click here 
3.    Marketing Campaigns in key international markets (other than Great Britain) by Northern Ireland industry partners with previous experience in this area – click here  
4.    Attendance at B2B or consumer events/shows by Northern Ireland industry with previous experience in this area  – click here 

Please note that in all instances, government guidance in relation to travel and any associated guidelines should be observed at all times.  

Applications which qualify as eligible will be approved on a first come, first served basis, subject to funding being available.

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