Overseas publicity programme
Publicity at Tourism Ireland is part of an Integrated Communications Brief which informs our advertising, PR, e-marketing and direct marketing strategies. We liaise with 22,000+ media in each of our offices across the globe every month, sharing stories and content. In 2018, we generated an equivalent advertising value (EAV) of €303+ million.
Involving yourself in these activities is an easy and inexpensive way to gain exposure for your product. There are many ways to get involved:
Press releases and bulletins
Our overseas teams are in regular contact with a database of in excess of 22,000 media contacts. Information on new products and developments, as well as new angles on existing products, should be forwarded to the Publicity Coordinator (details below). All information supplied is subject to editorial control.
Itineraries for media visits are organised through Fáilte Ireland and Tourism Northern Ireland. Together we hosted more than 1,000 journalist visits in 2018. If you wish to host media visits, please let your Fáilte Ireland, Tourism Northern Ireland or Tourism Ireland contact know.
Our Publicity teams host annual press receptions and liaison events in the markets. From time to time, it may be possible to attend a press reception or event in the market or to include your product info in the press pack. Please see the Industry Opportunities website for more information.
A prize is often a good way of securing editorial coverage and additional value can also often be negotiated. Opportunities vary, but if you register your interest we can contact you as they arise.
Tourism Ireland’s Publicity teams are increasingly working with new media, bloggers and social media influencers, who will share their experience of the Irish Tourism product with their audiences. If you are interested in collaborating with us to host and fund blogger campaigns, please let Emma Gorman, in our Digital PR team know. Follow us on Twitter at @media_ireland.
Sarah Dee - Digital PR & Content
Colette Kelly - Publicity Coordinator