Experiential offers on Ireland.com
In the first 3 quarters of 2019, Ireland.com was visited by +21 million potential visitors to the island of Ireland. To help convert this huge group from potential to actual visitors to the island of Ireland, Tourism Ireland needs your experiential offers. Market research shows that offers which combine a sense of place and include unique experiences have a much better clickthrough conversion rate.
Your experiential offers may also be used in a range of worldwide campaigns designed to encourage visitor to take city, rural and coastal breaks across the island of Ireland. In addition, we will translate your offers free of charge to appear on our European market sites. Please see the experiential offers guidelines here.
By sharing your offers with us, your product can appear across Ireland.com, potentially including the homepage. Offers are also promoted via the navigation panel across the site and the offers are also prominently positioned on all destination and product pages. There are up to four rotating offers on the homepage as well as a click through to a full range of other offers. Offers that perform best are those that most appeal to our key target segments in the markets.
Our European colleagues report that alliteration doesn’t translate well and they favour offers that have literal titles and clear descriptions e.g. two nights B&B & bike hire in Dingle on the WAW for €150.
Clicking here to submit your offer.
Tourism Ireland runs a range of campaigns throughout the year and gives you the opportunity to submit your offers via campaign offer alerts like New Year's, Tradfest, St.Patrick's Day, Wild Atlantic Way, GoT, IAE – Ireland’s Ancient East, Causeway Coastal Route, Autumn, Game of thrones - GoT, city breaks etc.
Please note - to be accepted, offers must meet certain criteria. Please click on the following links for information on
: Visitor Attractions
: Golf Offers
These offers will appear on all the English Ireland.com websites and will be translated into German, French, Spanish, Italian and Dutch.
Offers are accepted on an ongoing basis. If you have any questions regarding your offer please email: email@example.com
and our colleagues will be delighted to assist you.