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A guide to activities

Advertising

Co-operative campaigns on TV, radio, online, print and out-of-home; subway stations, buses, tubes and trams.

Business tourism (BT)

A range of opportunities to target the meetings, incentives, conferences and exhibitions (MICE) business via BT events and e-marketing activities.You can see a list of Tourism Ireland overseas business tourism promotions here

Co-op marketing activity

Co-operative online and offline campaigns, funded on a 50:50 basis between Tourism Ireland and industry partner.

Direct and e-marketing

An opportunity to include your product information and image in a range of weekly, fortnightly and monthly e-zines to targeted trade, media and consumer databases. Regular, short, clean and concise emails to our consumers has resulted in a real boost of high performing traffic to Ireland.com, with increased conversions and 3rd party commercial referrals.

In-market consumer events

Consumer fairs in top markets including: GB, US, Germany and France - an opportunity to sell your product directly to overseas consumers and gain invaluable market intelligence.

Publicity activities

A range of in-market activities including: press releases, bulletins, e-zines, media receptions, competitions and sponsorship. Media visits for traditional media and bloggers, along with increased collaboration with social media influencers. Share your quirky stories via 'Have you a story to tell?'

Trade activities

Trade shows, trade missions, workshops, familiarisation visits, trade e-marketing activities and increased collaboration with online tour operators (OTAs).

Website listing

Your product listing on our consumer website, Ireland.com, which had over 19.3 million views in 2017 - giving you a 24/7 international shop window for your product.