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A guide to activities


Co-operative campaigns on TV, radio, online, print and out-of-home; subway stations, buses, tubes and trams.

Business tourism (BT)

A range of opportunities to target the meetings, incentives, conferences and exhibitions (MICE) business via BT events and e-marketing activities.You can see a list of Tourism Ireland overseas business tourism promotions here

Co-op marketing activity

Co-operative online and offline campaigns, funded on a 50:50 basis between Tourism Ireland and industry partner.

Direct and e-marketing

An opportunity to include your product information and image in a range of weekly, fortnightly and monthly e-zines to targeted trade, media and consumer databases. Regular, short, clean and concise emails to our consumers has resulted in a real boost of high performing traffic to, with increased conversions and 3rd party commercial referrals.

In-market consumer events

Consumer fairs in top markets including: GB, US, Germany and France - an opportunity to sell your product directly to overseas consumers and gain invaluable market intelligence.

New markets - Country Clubs

Special programme to help you develop your business from China, India and GCC with heavily subsidized participation fees for trade missions and fairs. Membership in the Country Club Programme provides access to the key outbound travel market buyers and decision makers in an impactful and affordable way. You will have the opportunity to build beneficial business relationships with buyers, identify key partners and become familiar with the outbound travel trade practices.

Publicity activities

A range of in-market activities including: press releases, bulletins, e-zines, media receptions, competitions and sponsorship. Media visits for traditional media and bloggers, along with increased collaboration with social media influencers. Share your quirky stories via 'Have you a story to tell?'

Trade activities

Trade shows, trade missions, workshops, familiarisation visits, trade e-marketing activities and increased collaboration with online tour operators (OTAs).

Website listing

Your product listing on our consumer website,, which had over 19.3 million views in 2017 - giving you a 24/7 international shop window for your product.