Green Button Campaign Offers


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Activity Type

B2C EDM (Electronic Direct Mail), B2C Offers, B2C Social Media Activities, B2C Ezines/Newsletters

Suitable for

Accommodation Groups, Outdoor Adventure & Water sports, Attraction groups and associations, Transport - Car hire, Coach hire, Chauffeur Drive or Motorcycle hire, Dining, entertainment, nightlife, and pubs, Festivals, Golf, Accommodation Individual properties , Attractions, Tourism Associations and Networks, Crafts/Shopping , Guided tours (walking tours, bus tours, day tours), Wellness & Spas, Rural Tourism/Ecology, Genealogy and Ancestral Heritage, Marine Tourism, Cookery/Gastronomy


Throughout the year


Free Opportunity

For more info

, Dublin.

We need your offers ASAP to support our #GreenButton Campaign on

This is an ideal opportunity to promote your offers at a time when holidaymakers are actively booking and craving unique, inspiring experiences. Offers will be published on as soon as approved, and can be submitted throughout the campaign. Offers must be available to book now.

While some holidaymakers are seeking to unwind and indulge in quality time with loved ones, others want to be the first to see and do new things and immerse themselves in exhilarating new adventures and experiences.  We are seeking offers that not only give holidaymakers compelling reasons to book, but offer value, flexibility, and that extra touch of ‘wow’ that they can’t wait to tell others about!

Click here to access our Offers Checklist to ensure you have what you need to submit an Offer

Great Offer Examples Include:
  • Flexibility: Fully refundable or re-bookable options that enable COVID related cancellation or amendment without penalty and help remove the barriers to booking. 
  • Wow Factors: Quirky, unusual, accommodations, experiences, or activities – showcasing your USP’s 
  • Value for Money: Strong lead-ins and discounts (e.g. £/€ % off, 4 for the price of 3, children go free, complimentary bike hire / free walking tour / complimentary picnic / prosecco on arrival etc.) 
  • Added value / Combination Offers: e.g. bundle-up experiences with local partners, e.g. hotel + attraction, restaurant + activity provider *N.B. Must be bookable online as one combined offer. 
  • Memorable Indulgent Treats: food & drink offers, room upgrades, exclusive hidden gems 

Click here now to submit your offer

You can use our simple 'How to' video below to guide you through filling out the form.

Please note:
•    Offers must be bookable online and should have at least 3 months validity 
•    All offers are subject to Tourism Ireland editorial control and must meet the criteria and specification to be approved. Tourism Ireland will have the final say on assets including images and copy.
•    Offers submitted for may be used in other channels such as social media, publicity, paid media and consumer e-zines.
•    Any images supplied to be used by Tourism Ireland must have usage rights for web and paid media. 
•    All campaign activity and timescales are subject to change and could be reviewed or withdrawn without notice.

Good and Bad Offer Examples: