The Italian market is one of the strongest performing European markets in recent years, also showing significant growth throughout 2009. As such, it is a market you should consider as part of your marketing strategy and we have plenty of cost effective opportunities to suit you. Ireland is a particularly attractive holiday destination for younger Italians, who like to travel independently in small groups and explore the entire island, so B&B associations, individual accommodation providers and cultural providers should take note and check out our expanded range of eMarketing activities.

Why not consider participating at Italy’s largest holiday fair, BIT in Milan from 18-21 February 2010? BIT offers great exposure to both consumers and trade and is an excellent opportunity to promote your business in Italy in 2010. We are offering a full range of marketing opportunities, so to explore what’s on offer just click on the options on the left hand menu.

Please check the site regularly as we will be creating new opportunities in Italy throughout 2010. If you have any questions just drop us a line, we’re here to help.

Mary O’Connor
Trade Executive
maryoconnor@tourismireland.com
Tel +39 02 58177303