Golf Partnership Programme 2010

Integrated consumer facing golf partnership program will include the following marketing components:

DIRECT MARKETING: Listing in the Consumer Partnership catalogue to include name of company, telephone number and website details. The listing will appear in proximity to golf editorial. Booklet will have targeted distribution in key DMA´s from January to May 2010. Additional distribution through a leading national travel trade publication (40,000) and at consumer travel and lifestyle shows in which Tourism Ireland participates. Total Circulation - 400,000.

WEBSITE: Year round product presence on www.discoverireland.com/us. Product placement of one golf offer on the Vacation Golf Offers Golf section (offer can be updated every 2 weeks).

E-MARKETING: Product offers will be utilised in 2010 marketing efforts and promotions for 2011 Solheim Cup. Online display advertising with The Golf Channel. Dedicated Ireland newsletter to GolfChannel.com database of 600,000 subscriber consumers driving traffic to Golf Offers Section of www.discoverireland.com/us - timing tba

E-DM: Partner golf message included in ongoing e-zine marketing to developing Tourism Ireland golf database. E-zine shot to upscale retail groups/consortia agents and Shamrock Club members.

PUBLICITY: Tourism Ireland will run a multifaceted media outreach campaign to highlight the 2010 Vacation Offers to key US Media contacts. Partner Offers will be showcased on the online Media Room and in press releases. Tourism Ireland will identify promotional Sweepstake Opportunities which create a platform for the island of Ireland and build awareness for our partners vacation products.

SUITABLE for individual properties with golf facilities.

$2600/€1750 / £1575

For more information please contact
Jean McCluskey
Tourism Ireland, New York
jmccluskey@tourismireland.com