The 2010 US Consumer Partnership Programme provides year round opportunities for industry to be present in the US market. There are three levels of participation:

1. Entry Level
$3,900 / €2,600 / £2,300
Entry Level Partnership Digital Program includes the following components:

WEBSITE: Year round product presence on www.discoverireland.com website. Product placement of one offer on the Vacation Offers section (with option to update every 2 weeks).

E-MARKETING: New for 2010. Product exposure in 2 E-blasts to targeted subscribers of 3rd party online travel sites with a track record of generating high response/conversion e.g. Travelzoo, Shermans Travel and Kayak. Consumer reach will be approximately 8m.

E-DM: Monthly inclusion in customized e-DM activity to Tourism Ireland warm database (rotation weighted according to investment level). This database is prequalified to best prospects. (130,000 approx)

PUBLICITY: Tourism Ireland will run a multifaceted media outreach campaign to highlight the 2010 Vacation Offers to key US Media contacts. Partner Offers will be showcased on the online Media Room and in press releases. Tourism Ireland will identify promotional Sweepstake Opportunities which create a platform for the island of Ireland and build awareness for our partners vacation products.

2. Intermediate Level
$10,500 / €7,000 / £6,300
Intermediate Level Partnership Program includes the following components

PRINT: Inclusion of 1 product offer in a 4 color Ireland Vacation Offers’ catalogue for targeted distribution in key DMA’s from January to May 2010. (print run approx. 40,000)

DISTRIBUTION: Distribution in a leading national Travel Trade Publication (40,000). Catalogue distribution at all consumer travel and lifestyle shows attended by Tourism Ireland from January to May 2010. Catalogue will also get mass distribution to identified best prospects in key DMA’s.

WEBSITE: Year round product presence on www.discoverireland.com website. Product placement of 2 offers on the general Vacation offers section (with option to update every 2 weeks).

E-MARKETING: Product exposure in 2 E-blasts to targeted subscribers of 3rd party online travel sites with a track record of generating high response/conversion e.g. Travelzoo, Shermans Travel and Kayak. Consumer reach will be approximately 12m.

E-DM: Monthly inclusion in customized e-DM activity to Tourism Ireland warm database (rotation weighted according to investment level). This database is prequalified to best prospects. (130,000 approx)

PRINT ADVERTISING: New for 2010. Product exposure included in Tourism Ireland tactical advertisements in priority DMAs (1 insertion).

ONLINE ADVERTISING: Product exposure within Tourism Ireland’s tactical campaign micro sites used to fulfill click thrus generated from core online advertising campaign targeting news, travel, weather and lifestyle sites with proven track record e.g. New York Times, Tripadvisor, Luxurylink.

CONSUMER REFERRALS: Third Party opt-in consumer inquiry data for follow up activity provided on weekly basis.

PUBLICITY: Tourism Ireland will run a multifaceted media outreach campaign to highlight the 2010 Vacation Offers to key US Media contacts. Partner Offers will be showcased on
the online Media Room and in press releases. Tourism Ireland will identify promotional Sweepstake Opportunities which create a platform for the island of Ireland and build awareness for our partners vacation products.

3. Top Level
$26,000 / €18,000 / £16,000
Top Level Partnership Program includes the following components:

PRINT: Inclusion of 2 product offers in a 4 color Ireland Vacation Offers’ catalog for aggressive distribution in key DMA’s from January to May 2010.

DISTRIBUTION: Distribution in a leading national Travel Trade Publication (40,000). Catalogue distribution at all consumer travel and lifestyle shows attended by Tourism Ireland from January to May 2010. Cataloque will also get mass distribution to identified best prospects in key DMA’s.

WEBSITE: Year round product presence on www.discoverireland.com website. Product placement of 3 offers on the general Vacation offers section (with option to update every 2 weeks).

E-MARKETING: Product exposure in 6 E-blasts to targeted subscribers of 3rd party online travel sites with a track record of generating high response/conversion e.g. Travelzoo, Shermans Travel and Kayak. Consumer reach will be approximately 15m.

E-DM: Monthly inclusion in customized e-DM activity to Tourism Ireland warm database (rotation weighted according to investment level). This database is prequalified to best prospects.

PRINT ADVERTISING: New for 2010. Product exposure included in Tourism Ireland tactical advertisements in priority DMAs (2 insertions).

ONLINE ADVERTISING: Product exposure within Tourism Ireland’s tactical campaign micro sites used to fulfil click thrus generated from core online advertising campaign targeting news, travel, weather and lifestyle sites e.g. New York Times, Tripadvisor, Luxurylink with proven performance record.

CONSUMER REFERRALS: Third Party opt-in consumer enquiry data for follow up direct marketing activity provided on weekly basis.

PUBLICITY: Tourism Ireland will run a multifaceted media outreach campaign to highlight the 2010 Vacation Offers to key US Media contacts. Partner Offers will be showcased on the online Media Room and in press releases. Tourism Ireland will identify promotional sweepstake opportunities which create a platform for the island of Ireland and build awareness for our partners vacation products.

STEPS TO PARTICIPATE
1. Email dmoran@tourismIreland.com to request a registration form
2. Registration form is due Wednesday, November 4
3. Your will receive an Offers Template when we receive your registration form
4. Submit details of your offer(s) by Monday, November 12
5. Participation cost: Entry: $3,900 / €2,600 / £2,300 Intermediate: $10,500 / €7,000 / £6,300 Top: $26,000 / €18,000 / £16,000
6. You will be invoiced by Tourism Ireland and payment must be received within 30 days
7. Tourism Ireland cannot submit your offers for inclusion in the partnership until payment is made