The Asian outbound tourism market is set for unparalleled growth over the next 15 years. The United Nations World Tourism Organisation (UNWTO) forecasts that the Asia-Pacific region will be one of the fastest growing outbound regions, expanding by 6.5% on average over the next 15 years. Currently, visitors from NDM markets represent just 4% of the island’s visitors and generated an estimated €173 million in 2007.

Visitors from this region stay twice as long as the average holiday maker, have the highest spend per visitor, tend to tour the entire island and enjoy a variety of attractions and activities. This is, therefore, a market which offers significant future growth potential.

These visitors want to really experience a destination. Their populations are young and highly educated with rising income levels. Ireland has everything these holiday makers look for and we want to help you to promote your business in this fast growing market.

Our Country Clubs are the perfect way to explore the growth potential offered by these new and emerging markets.

To learn more about these markets and Country Clubs just click on the options on the left hand menu.

October 2010 - Flavours of Ireland
October 2010 - NDM Workshop